Lounge
April 1, 2015
EVENT|LUSH LIFE PARK 2014, held October 4-5 at Tokyo Midtown
EVENT | "LUSH LIFE PARK 2014" at Tokyo Midtown on October 4th and 5th
Powered by 100% renewable energy, featuring live music and environmental workshops
LUSH, the fresh handmade cosmetics brand, will host "LUSH LIFE PARK 2014" on October 4th (Sat) and 5th (Sun) at Tokyo Midtown. The event's concept is "For a Lush (fresh, green, and vibrant) future in 2050." Admission is free.
Text by HAMADA Masaru (OPENERS)
Bring empty containers for a chance to win eco-bags and other gifts
This marks LUSH Japan's first outdoor event, and it will be powered entirely by renewable energy. The venue will feature four distinct areas: a stage for live performances by artists such as akko from My Little Lover and Miwa Sakamoto; an area showcasing a Christmas tree house designed by Takashi Kobayashi, Japan's foremost treehouse artisan; and spaces for hands-on manufacturing of limited-edition items and environmental workshops. Additionally, on Sunday the 5th, Rowena Bird, one of LUSH's founders, will be in attendance.
Current environmental trends suggest that by 2050, the global population will reach approximately 9.6 billion, exacerbating issues related to energy and global warming. In this context, the event is founded on the belief that "switching energy sources from fossil fuels to renewables, which do not burn CO2, can significantly contribute to avoiding these problems and help build a sustainable future in 2050."
Visitors who bring five empty LUSH product containers to the event venue will receive a limited-edition original eco-bag and mug, with the first 250 participants each day receiving this gift (bringing one container earns a limited-edition eco-bag). The collected containers will be recycled into new LUSH product packaging. It might be a delightful opportunity to spend time with family and friends while contemplating our local environment's future.
Date | October 4th (Sat) 11:00 - 19:00
October 5th (Sun) 11:00 - 18:00
Venue | Tokyo Midtown Lawn Square
9-7-1 Akasaka, Chiyoda-ku, Tokyo
Content | LUSH GREEN STAGE (Live Performances)
LUSH CHRISTMAS TREE HOUSE (Treehouse Exhibition)
LUSH CHRISTMAS FACTORY (Experience making limited-edition LUSH items, etc.)
LUSH LIFE WORLD (Spa experiences, environmental workshops, etc.)
http://www.lushjapan.com/llp2014/




