Street culture, originating in Tokyo, is gaining global momentum.
From March 18, 2009, The Stage on the first floor of Isetan Shinjuku Main Building will host "Isetan Lab@stage," showcasing collaborative and limited-edition items from currently trending street brands.

As brands leading Tokyo's fashion scene with a theme of sophisticated high-street casual wear,
MINOTAUR and MUG will participate alongside SOPHNET. and NONNATIVE.

A highlight from MINOTAUR is the Levi's® MTR by MINOTAUR.
This is a collaborative denim line created by Levi's® and MINOTAUR.
Additionally, special limited-quantity collaboration items such as bags and wallets from EVANGELION x Yoshida & Co. x MUG will be released.
These special collaboration items will be released.

We invite you to experience MINOTAUR and MUG through this opportunity.

Levi's® MTR by MINOTAUR
This collaboration line between MINOTAUR and Levi's® reinterprets traditional details with modern functionality and style, prioritizing comfort.
It features a signature red stitch bar tack and branded leather patches from both companies.
Two models are being released: the "STA-PREST SLACKS Model" and the "505 Model."

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"STA-PREST SLACKS" Model
The fabric used is Levi's® CoolMax Denim. This special denim combines Levi's®' trusted expertise in denim materials with Invista's functional technology.
By using Invista's CoolMax fiber (hollow fiber) for the weft, these denim jeans offer moisture-wicking and quick-drying properties, along with being lightweight and comfortable, overcoming previous limitations.
The lining features a London stripe pattern using Indigo yarn. The zipper is a TALON zipper, as used in 70's vintage Levi's® "STA-PREST" models.

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505 Model
The fabric is Levi's® CoolMax Denim, similar to the "STA-PREST SLACKS," and the lining also features a London stripe pattern using Indigo yarn.
The zipper is a TALON zipper, as used in 60's vintage Levi's® 505 models, showcasing meticulous attention to detail in these special denim jeans.

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"Isetan Lab@stage"

Period: March 18, 2009 - March 24, 2009

Participating Brands:
UNIFORM EXPERIMENT, SOPHNET., F.C.R.B., NONNATIVE, WACKO MARIA, BEDWIN, MINOTAUR / MUG

Location:
Isetan Shinjuku Store
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
http://www.isetan.co.jp/icm2/jsp/store/shinjuku/event/0903isetanlab/

Music for the stage will be curated by music producer and DJToshio Matsuura, who will be in charge of the music within the stage area.
http://openers.jp/culture/matsuura_toshio/index.html