O | Donation Event "Kansei no Junkan" by Tokyo Brand x Ishinomaki Laboratory
O
Daikan-yama Select Shop "O" x Tokyo Brands x Ishinomaki Laboratory
Set Sale: "Ishinomaki Stool" + Cushion
The first "Kansei no Junkai" donation event, a collaboration between "O," a select shop in Daikan-yama featuring popular Tokyo brands, and "Ishinomaki Laboratory," which handled O's interior design and also sells its products, will begin on Saturday, April 27th.
Text by KAJII Makoto (OPENERS)
All Proceeds to Repair Costs for Disaster-Affected Tenants in Ishinomaki City
"Kansei no Junkai" aims to revitalize Japan by connecting and circulating the sensibilities of designers and creators through various activities and products. For this inaugural event, we are partnering with "Ishinomaki Laboratory," which has been working to revitalize the region, particularly in Ishinomaki City, Miyagi Prefecture, since the Great East Japan Earthquake in March 2011.Great East Japan EarthquakeThis is a joint project with "Ishinomaki Laboratory," an organization that has been working to revitalize the region, particularly in Ishinomaki City, Miyagi Prefecture, since the Great East Japan Earthquake in March 2011.
For this event, materials from Tokyo brands handled by O will be repurposed for cushions, which will be sold as a set with the "Ishinomaki Stool," one of "Ishinomaki Laboratory's" signature items.

"Kansei no Junkai"
VOL.1 Japan Brand & Designer×Ishinomaki Laboratory×O
Sales Start Date | Saturday, April 27, 2013 onwards
Price | ¥12,600 (Sales price may vary depending on the brand)
Sales Format | Made-to-order sales (limited quantity) *Delivery within 1 month of order
Retailers | O Daikan-yama Store (http://moc-o.com)
O WEB STORE (http://store.moc-o.com/)
Ishinomaki Laboratory - Yahoo! Shopping Store
(http://store.shopping.yahoo.co.jp/ishinomakilab/index.html)
Select Shop "O"
26-13 Sarugaku-cho, Shibuya-ku, Tokyo Grace Daikan-yama 202
Tel. 03-6416-1187
Business Hours | 12:00 - 21:00 (Open daily)
http://moc-o.com/
Ishinomaki Laboratory
http://ishinomaki-lab.org/
Participating Brands
antiquehno (Japan) http://www.antiquehno.jp/
bukht (Japan) http://bukht.com/
CYDERHOUSE (Japan) http://www.cyderhouse.jp/
DISCOVERED (Japan) http://www.discovered.jp/
Enharmonic TAVERN (Japan) http://enharmonictavern.jp/installation/2013SS/img/top.jpg
FLISTFIA (Japan) http://www.flistfia.com/
HUM & RAWER (Japan) http://humandrawer.com/
The Letters (Japan) http://the-letters.net/
neon sign (Japan) http://ne-on-sign.com/
NOWHAW (Japan) http://nowhaw.com/
Old Park (Japan)
PHINGERIN (Japan) http://www.phingerin.com/
Pied Piper REBIRTH PROJECT (Japan) http://www.piedpiper.co.jp/
Royal Navy Tailor (Japan)
Super nova. (Japan) http://androsinca.com/
1sin (Japan) http://1sin.net/