Series: Wajo Waraku | Part 40: Enjoying Sake Casually in Cups at "Aji no Machidaya"
Lounge
May 25, 2015

Series: Wajo Waraku | Part 40: Enjoying Sake Casually in Cups at "Aji no Machidaya"


Daily experiments in creating exciting, delightful experiences


Sake by the cup: A casual approach at Ajinomachidaya


Nakano Ward now has a population exceeding 310,000, making it the most densely populated area among Tokyo's 23 wards. Our store, Ajinomachidaya, was founded in 1953. Situated centrally between JR Nakano Station, Higashi-Nakano Station, Seibu Shinjuku Line's Arai-Yakushi-mae Station, and Tozai Line's Ochiai Station, this area was once a bustling shopping street but has since transformed into a 'shutter street' over time.


Words and photos by Wajo Waraku




Nakano: Where Cutting-Edge Culture Meets Ancient Tradition



Amidst these solitary efforts, we are constantly experimenting with new ideas to delight our customers who make a special trip to visit us. Our store is dedicated to creating and proposing unique experiences.




Wajo Waraku | Ajinomachidaya 02

The birthplace of "Takibi no Uta"


This neighborhood boasts many unique cultural elements not found elsewhere. For instance, Nakano Broadway Center, a complex housing various shops, attracts fans from around the world, drawn by Mandarake, a specialist in vintage manga.

Furthermore, the Marui Main Store underwent a renewal and reopened in February 2011. Our company headquarters is located on Nakano Dori, a street that bursts into cherry blossoms each spring, starting from Nakano Station.

In terms of tradition, consider Shinshoin Temple, also known as Araiyakushi Baisho-in, which was historically referred to as the 'Eye's Buddha' temple, alongside Senso-ji in Asakusa to the west and Yakushi-ji in the east during the Edo period. Even today, the 8th, 18th, and 28th of each month are lively market days. Nearby our store, there's a charming area with traditional hedges that still evokes the atmosphere of Musashino, said to be the inspiration for the setting of the well-known "Takibi no Uta."




Wajo Waraku | Ajinomachidaya 03


The photograph on the left shows our in-store refrigerator for sake cups. It has been successful in encouraging customers to pick up and try sake. We started selling these a few years ago, and they continue to sell around 1,200 cups per month.

Ajinomachidaya
1-49-12 Kamitakada, Nakano-ku, Tokyo
Tel. 03-3389-4551 / Fax. 03-3389-4563
http://ajinomachidaya.com