Series: Wajo Waraku | Part 40: Enjoying Sake Casually in Cups at "Aji no Machidaya"
Daily experiments in creating exciting, delightful experiences
Sake by the cup: A casual approach at Ajinomachidaya
Nakano Ward now has a population exceeding 310,000, making it the most densely populated area among Tokyo's 23 wards. Our store, Ajinomachidaya, was founded in 1953. Situated centrally between JR Nakano Station, Higashi-Nakano Station, Seibu Shinjuku Line's Arai-Yakushi-mae Station, and Tozai Line's Ochiai Station, this area was once a bustling shopping street but has since transformed into a 'shutter street' over time.
Words and photos by Wajo Waraku
Nakano: Where Cutting-Edge Culture Meets Ancient Tradition
Amidst these solitary efforts, we are constantly experimenting with new ideas to delight our customers who make a special trip to visit us. Our store is dedicated to creating and proposing unique experiences.

The birthplace of "Takibi no Uta"
This neighborhood boasts many unique cultural elements not found elsewhere. For instance, Nakano Broadway Center, a complex housing various shops, attracts fans from around the world, drawn by Mandarake, a specialist in vintage manga.
Furthermore, the Marui Main Store underwent a renewal and reopened in February 2011. Our company headquarters is located on Nakano Dori, a street that bursts into cherry blossoms each spring, starting from Nakano Station.
In terms of tradition, consider Shinshoin Temple, also known as Araiyakushi Baisho-in, which was historically referred to as the 'Eye's Buddha' temple, alongside Senso-ji in Asakusa to the west and Yakushi-ji in the east during the Edo period. Even today, the 8th, 18th, and 28th of each month are lively market days. Nearby our store, there's a charming area with traditional hedges that still evokes the atmosphere of Musashino, said to be the inspiration for the setting of the well-known "Takibi no Uta."

The photograph on the left shows our in-store refrigerator for sake cups. It has been successful in encouraging customers to pick up and try sake. We started selling these a few years ago, and they continue to sell around 1,200 cups per month.
Ajinomachidaya
1-49-12 Kamitakada, Nakano-ku, Tokyo
Tel. 03-3389-4551 / Fax. 03-3389-4563
http://ajinomachidaya.com