Pop-up Store Held at Isetan Shinjuku Store | YAM Bonpoint

YAM Bonpoint

Full Japanese Debut from the Spring/Summer 2015 Collection

YAM Bonpoint Opens Pop-Up Store at Isetan Shinjuku

YAM Bonpoint, the younger womenswear line from French luxury children's brand Bonpoint, makes its full Japanese debut. To celebrate, a pop-up store will open at Isetan Shinjuku from April 29 (Wed) to May 10 (Sun).

Text by KUROMIYA Yuzu

Designs that Transcend Cuteness, Perfect for Adult Women

Bonpoint, the French luxury children's wear brand, is beloved by stylish kids and mothers worldwide. YAM Bonpoint adapts the brand's charming and playful aesthetic for an adult audience. The line offers pieces for young women who embrace their personal style, unswayed by fleeting trends.

A key feature is the shared collection theme with Bonpoint. For Spring/Summer 2015, the themes are "QUAKER," "POP," "DREAMY GARDEN," "NEW MEXICO," and "LAMU." Couture-level craftsmanship imbues these designs with a fresh, slightly edgy, and humorous take on summer.

YAM Bonpoint officially launches in Japan with its Spring/Summer 2015 collection. To commemorate this occasion, a pop-up store will be held at Isetan Shinjuku Main Building 6F = The Park from April 29 (Wed) to May 10 (Sun). We invite you to visit.