Giorgio Armani Eyewear: New Movie Collection Arrives | GIORGIO ARMANI

GIORGIO ARMANI

OPENERS Exclusive Premiere

Giorgio Armani Eyewear: New Movie Arrives

Giorgio Armani presents the 2015 trailer for its eyewear campaign, "FRAMES OF LIFE." Ahead of its official launch on Thursday, April 2nd, OPENERS is exclusively releasing it early.

Text by Yuzu Kuromiya

Capturing Fleeting Moments of Everyday Life

Our eyes perceive countless images, but how many truly linger in our memory? The new campaign, themed "Beauty resides in the eyes of the beholder," unfolds stories that capture the ephemeral beauty seen through the gaze framed by eyewear.

The campaign film centers on five individuals from diverse backgrounds, cultures, and perspectives. Each of their unique stories is told through evocative imagery. Kelly speaks of her connection to Italy, Anna of her childhood growing up surrounded by Finnish ice, Melody of the vibrant colors of Martinique imprinted on her mind, Maximiliano of his roots in Argentina and the scent of its earth, and Maya of the unique allure of Japan. Eyewear is used effectively as a tool to capture these irreplaceable moments, framing their everyday lives to reveal their authentic selves.

The new Frames of Life collection is characterized by symbolic details crafted with cutting-edge, ultra-lightweight materials. Its timeless yet fresh design is perfect for those who, like the characters in the film, view the world with open eyes.

Story videos for each character will be released sequentially on the web and Giorgio Armani's social media channels.

Furthermore, the campaign's special website features face-tracking technology. This system allows for browsing based on eye movement, where opening or closing your eyes functions like a mouse click.

Additionally, an interactive project invites you to become the sixth character. With many engaging initiatives, we encourage you to explore it.

"FRAMES OF LIFE" Official Website
http://framesoflife.armani.com/

*The full movie will be released on Thursday, April 2nd.

Giorgio Armani Japan
Tel. 03-6274-7070