Limited Edition Logo Accents Express Athletic Trends

Kevin Carrigan, Global Creative Director for Calvin Klein Jeans, drew inspiration for the limited edition denim series from the #mycalvins social media campaign. This campaign encourages users to post photos of themselves wearing Calvin Klein with the hashtag #mycalvins. It has seen participation from a diverse range of models, musicians, and celebrities worldwide, generating over 13 million interactions with an audience of approximately 400 million fans.


The new series captures the current athletic trend. It features a special “Calvin” logo, updated for a contemporary feel, making it perfect for young people with active lifestyles. The collection includes T-shirts, jeans, denim shorts and jackets, jogging pants, and unisex backpacks and hats, available in baby blue, washed black, and white rinse. It will be released in select stores globally starting April 15th (Wed.).

The global image campaign stars model Kendall Jenner, who boasts immense popularity on social media. Simon Nessman serves as the male model. The photography is by Alasdair McLellan, with styling by Melanie Ward.

Kendall Jenner commented on her casting: “It has been a long-time dream to model for Calvin Klein Jeans. I grew up seeing magazine ads and iconic billboards featuring supermodels wearing Calvin Klein. It’s truly an honor to join that legacy.”