Laforet Harajuku Gathers Highly Anticipated Korean Brands | NEWS

NEWS | The Current State of Evolving Korean Fashion is Here

Must-See Korean Brands Gather at Laforet Harajuku

On the second floor of Laforet Harajuku, a limited-time shop '#ATSEOUL Pop Up Shop' will open from Friday, April 3rd to Thursday, April 16th, focusing on three particularly noteworthy brands from the currently vibrant Korean fashion scene.

Text by KUROMIYA Yuzu

Designer Appearances and Exclusive Items Available Only Here

This pop-up shop features three brands that are gaining significant attention in Korea: 'LIE', 'STRIPE BY N', and 'bpb'.

'LIE' was launched in 2012 by designer Chung Chung Lee, a graduate of Central Saint Martins in London. It is the house brand of 'LIE SANG BONG', which was previously shown at Paris Fashion Week and has now moved its presentation to New York Fashion Week. The brand concept is 'Everyday wear luxury with a twist,' proposing a new mode style that combines edginess with luxury.

'STRIPE BY N' is led by designer Nayoung, who gained experience at Derek Lam and Ralph Lauren after graduating from NYU's fashion program. As the brand name suggests, the characteristic design incorporates stripes somewhere in each item. It is popular for its exquisite balance of unique and kitschy design with practicality.

'bpb' was established in 2010 as a sister duo by designer Ha Bo-be and illustrator/designer Ha Bo-mi. With the concept of 'uniqueness,' 'wit,' and 'humor,' the brand primarily offers accessories and bags. Its designs, which blend an artistic atmosphere with trendiness, capture the hearts of young women.

To commemorate the opening of this limited-time shop, various special events are planned. On the opening day, Friday, April 3rd, designers from each brand will visit Japan for handshake events and photo opportunities. Additionally, each brand will release one exclusive item only available at Laforet Harajuku. 'STRIPE BY N' will offer a complimentary original cut-and-sew top to the first 50 customers who spend over 15,000 yen, and 'LIE' will gift an original clutch bag to the first 30 customers who spend over 40,000 yen.

#ATSEOUL Pop Up Shop
Dates | Friday, April 3rd - Thursday, April 16th
Venue | Laforet Harajuku
1-11-2F container, Jingumae, Shibuya-ku, Tokyo
Tel. 03-3475-0411