Student Days Stickers: The Origin of Personalization

This season's runway collection features the 'All-over Sticker' design, which appears to be covered in stickers, drawing considerable attention. Anya herself found inspiration in the stickers she was passionate about during her student days.



Incidentally, personalization is a theme Anya Hindmarch holds dear, alongside craftsmanship and humor, as part of the brand's identity. The brand has previously proposed original bags, such as the bespoke 'BE A BAG,' which transfers photographs onto the bag.

Stickers Featured on Cara Delevingne's Social Media

Bags featuring cute sticker motifs have captivated fashionistas worldwide, and as soon as the stickers were announced, various stickers have been posted on social media.

"Thankfully, many celebrities have featured them on social media. I believe the model Cara Delevingne was the first to post about them. Everyone is sticking them on their smartphones, attaching them to laptops. Some people even combine the alphabets to post messages."

The world's first 'STICKER SHOP' also features Japan-exclusive stickers: 'Like!', 'KAWAII,' and a 'Red Winkie Face.' Made with high-quality Italian leather and crafted through complex processes, these luxurious stickers are perfect for enjoying personalization.

Finally, when asked about her next challenge,
"That's still a secret. But we plan to continue with this sticker motif. For the Autumn/Winter 2015-16 collection, I also designed pajama suits with the winkie face pattern. We also developed many apparel items, such as knits embroidered with messages, so please check them out," she said. It seems we can't take our eyes off Anya Hindmarch's continued success.