JOURNAL STANDARD, Vol. 34: This Season's Must-Have Women's Denim and Men's Sneakers
FASHION / WOMEN
March 19, 2015

JOURNAL STANDARD, Vol. 34: This Season's Must-Have Women's Denim and Men's Sneakers


JOURNAL STANDARD


A shop that re-examines the essence of selection.


New classics from "JOURNAL STANDARD Omotesando"


"JOURNAL STANDARD Omotesando" presents itself as an 'antenna shop exploring new standards.' It curates not only established brands but also those poised for widespread recognition and enduring popularity from around the globe. This series, 'JOURNAL STANDARD's New Axis,' brings you its allure updated weekly, seen through the unique lens of OPENERS.

This time, we focus on women's denim selected with a unique perspective by JOURNAL STANDARD Omotesando. We also introduce the men's sneaker brand "II VIII VIII (Number Two Eight Eight)."

Photographs by JAMANDFIXStyling by INADA IsseiText by TOMIYAMA Eizaburo




Stand out this Spring/Summer with distinctive denim.


For the Spring/Summer season, JOURNAL STANDARD's womenswear collection embraces the theme "SWEET RELATIONS." This style, named "sweet relations," is centered around a blend of "BOHO GIRL," which adeptly incorporates ethnic and hippie influences, and "CITY BOY," representing urban sophistication.

Denim is indispensable to this "SWEET RELATIONS" concept. It pairs refreshingly with the season's trending white items and serves as a stylish counterpoint when dressing down. JOURNAL STANDARD Omotesando offers a curated selection of emerging brands with unique denim pieces that fit seamlessly into various styles. Here, we highlight bottoms from three noteworthy brands.




The beautifully silhouetted "MOTHER" is the brainchild of Lela Tillem and Tim Kaeding, who previously excelled as designers and sales professionals for popular brands. Contrary to its gentle-sounding name, the brand embodies sexiness and unpretentious style. Beyond their design, the "cashmere touch denim" is renowned for its exceptional comfort, earning favor among international celebrities.

Mysterious, rebellious, and sexy – "ONE TEASPOON." is a notable Australian brand. While offering many edgy pieces, its affordability and suitability for daily wear are also key attractions. Despite being an emerging brand, it's supported by numerous celebrities, including Mischa Barton and Nicole Richie.

Furthermore, "RtA" (pronounced R-T-A), specializing in simple yet masculine designs, is an L.A. brand launched in Autumn 2013. While primarily known for denim, they also craft leather goods. Their concept extends beyond products to cultural expression, positioning them as a leading brand to watch in shaping West Coast culture.





Premium sneakers from N.Y. make their debut in Japan.


II VIII VIII|Number Two Eight Eight





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With the rising popularity of sneakers, streets are now lined with various brands and designs. Among them, JOURNAL STANDARD Omotesando highly recommends the items from "II VIII VIII (Number Two Eight Eight)." This brand originated in New York, but its production takes place in Portugal, a factory renowned for crafting sneakers for luxury brands worldwide. These are not just sneakers; they are meticulously made like high-end leather shoes, featuring a flawless form from every angle.

Their design resonates well with contemporary menswear that reflects the current street style. They exhibit meticulous attention to detail, such as using different types of leather for the same design depending on the color. These sneakers possess a simple yet impactful presence, matching a wide range of styles from mode to casual.

This season marks their debut in Japan, and JOURNAL STANDARD Omotesando was among the first to select them. We encourage you to experience them firsthand at the store.






JOURNAL STANDARD Omotesando
6-7-1 Jingumae, Shibuya-ku, Tokyo
Business Hours: 11:00 - 20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/

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