4,000 People Experienced "I Want to Run, I Can't Stop."

The "ultra boost," adidas's latest running shoe, boasts top-tier technology and a stylish design. It was added to adidas's running shoe lineup in February as a premium model. "Boost Tokyo Night" was a running event held around Roppongi Hills Arena to commemorate its release.



This event, which embodies the ultra boost's tagline "I want to run, I can't stop," drew approximately 4,000 attendees and featured a variety of content. Trial wear of the actual shoes was offered, and many visitors tried them on.



A 7-meter high screen installed on the main stage was linked with a running machine, visualizing the energy generated by running. The event offered an unprecedented way to experience running, creating a lively atmosphere. Furthermore, the fusion of running and technology was realized through elements like "VR ENERGY RUNNING," which allowed participants to enjoy running with 360-degree 3D visuals using virtual reality.

The engaging program unfolded throughout the day. Takkyu Ishino and 80KIDZ performed DJ sets at the venue. The synergy between sports and music, combined with visual technology and the ambitious concept of "I want to run, I can't stop," generated significant excitement.



Freestyle footballer Kōtarō Tokuda performed juggling tricks on a high-speed running machine while wearing the ultra boost. Additionally, the event featured talk shows with notable figures from the sports world, including former football player Naohiro Ishikawa, Takashi Ogura, former rugby player Daisuke Ohata, and former baseball player Kazumi Saito. It was a valuable opportunity to hear firsthand insights from top athletes about their experiences with the new ultra boost and their perspectives on running.


This initiative, which elevated the concept of the latest ultra boost model into creative content, gained significant traction on social media through influencers who participated in the event. Boost Tokyo Night successfully conveyed the joy of running to a wider audience in a way that fits modern lifestyles, marking it as an innovative event that redefined the conventions of running events.

adidas Group Customer Service
Tel. 0570-033-033 (Weekdays 9:30-18:00, excluding weekends and holidays)
http://adidas.jp/running/boost/