Candice Swanepoel x MOTHER: A Capsule Collection is Born | MOTHER
FASHION / WOMEN
February 20, 2015

Candice Swanepoel x MOTHER: A Capsule Collection is Born | MOTHER


MOTHER


A portion of sales will be donated to a children's HIV support organization.


Candice Swanepoel x MOTHER: A Capsule Collection is Born


South African supermodel Candice Swanepoel has collaborated with L.A.-based emerging denim brand MOTHER to launch a capsule collection. Available from mid-February, a portion of the proceeds will be donated to "mother2mothers," an organization that supports children affected by HIV.

Text by Yuzu Kuromiya




Inspired by 90s Street Style



This collaboration came about when MOTHER founders Lela Becker and Tim Kaeding, captivated by Candice Swanepoel's 90s street style, approached her. Candice was involved in every aspect, from design and fit to washes, logos, and tags, resulting in a capsule collection that deeply reflects her personal style.


The collection features a total of seven styles, including ultra-high-waisted skinny jeans and cut-off shorts in four washes. Each piece incorporates her personal crest: a swimming swan. The collection launches globally in mid-February at select shops, department stores, and STYLEBOP.com. Photographer Russell James shot the campaign visuals, with Candice Swanepoel herself modeling, showcasing healthy and sexy poses. A portion of the proceeds will be donated to "mother2mother," a charity that works to prevent and protect mother-to-child transmission of HIV in South Africa.


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Regarding this collaboration, Lela Becker and Tim Kaeding commented: "Candice had a very clear vision, and we've created a collection that is comfortable and very sexy, much like her off-duty style."

Candice shared, "Not only was I able to explore my creativity, but I also hope to draw attention to an organization that empowers women, especially those who are becoming mothers, and is dedicated to saving lives."


"mother2mothers" is an organization that educates and employs HIV-positive mothers at health centers, enabling them to support other HIV-positive mothers. Since its inception in 2001, it has supported over 1.2 million HIV-positive mothers and children in sub-Saharan Africa.

STYLEBOP.com
Japanese Customer Service
Tel. 03-4578-7972
http://www.stylebop.com/jp/women/designer/candice_swanepoel_mother/