A Completely New Rubberized Coat Featuring an Aloha Print is Born | beautiful people
FASHION / WOMEN
February 10, 2015

A Completely New Rubberized Coat Featuring an Aloha Print is Born | beautiful people


beautiful people


beautiful people and Mackintosh Tag


A New Rubberized Coat Featuring an Aloha Print is Born


beautiful people has designed a coat from Mackintosh, a leading British heritage brand. Two types of custom-made rubberized coats featuring an Aloha print will be released starting Wednesday, February 11th. While primarily in women's sizes, some men's sizes will also be available.

Text by KUROMIYA Yuzu




Attention to Detail, Including Coconut Shell Buttons


beautiful people is a professional design collective of four individuals. With a concept of "creating something new," their stylish designs capture the zeitgeist and appeal to a wide range of generations.

The custom-made items, designed through the lens of beautiful people, are created with a novel approach: "the combination of rubberized material and the tropical Aloha print of Hawaii." While adhering to Mackintosh's traditional techniques, they have produced a parka and a Chester coat with an unprecedentedly fresh feel.

Both are made from rubberized material, characterized by its unique crispness. Mackintosh's rubberized material is fully waterproof, with waterproof tape applied to the seams and the lining and pockets bonded. The craftsmanship, still adhering to the original techniques, is handmade by artisans. Consequently, these are rare items that can only be produced in limited quantities. Notably, both feature logo-engraved buttons made from coconut shells.

The Aloha Flower Print Parka boasts an exquisite balance between its relaxed width and short length. It is available in two colors: sax and olive. The Chester coat, with its Aloha print lining, is appealing for its silhouette that tapers towards the hem. The design emphasizes form, elevating a classically-inspired item into something contemporary. Colors available are beige and navy. Furthermore, men's sizes are available exclusively in navy.

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Aloha Flower Print Parka
Colors | Sax, Olive
Price | ¥185,760

Chester Coat
Colors | Beige, Navy
Price | ¥185,760
*Men's sizes available in navy only

beautiful people Aoyama Store
Tel. 03-6447-1869
http://www.beautiful-people.jp/