For 24 Hours a Day, 7 Days a Week

Tamara Mellon, the founder and president of JIMMY CHOO, is precisely the kind of woman who "knows shoes inside and out," as evidenced by her own shoe wardrobe.

She has now unveiled the "CHOO24:7" collection, designed to "meet the diverse needs of women worldwide, 24 hours a day, 7 days a week, across all seasons and occasions." Based on Tamara Mellon's personal favorite styles, this collection offers a modern update with a wide range of variations in color, material, and heel height.

With JIMMY CHOO's "CHOO24:7," you can build a reassuring shoe wardrobe that will see you through any daily situation.


Japan Debut Event Held at The Stage, 1st Floor, Isetan Shinjuku Main Building
Period: Wednesday, February 10th - Tuesday, February 16th
In addition to the "CHOO24:7" collection, there will be a release of Isetan-exclusive bags and small leather goods. Furthermore, the first 100 customers will receive an Isetan-exclusive eco-bag as a special gift.

Watch the video introducing the "CHOO24:7" collection here.
http://www.jimmychoo.com/scat/houseofjimmychoo
JIMMY CHOO
Tel. 03-5413-1150