FASHION /
NEWS
August 7, 2015
BEAMS Opens Flagship Store "BEAMS & WINDS" in Yurakucho
BEAMS
BEAMS' First Sports Lifestyle Shop
Flagship Store "BEAMS & WINDS" Opens in Yurakucho
Following its first store in Futakotamagawa, BEAMS, also known for its popular 35th anniversary campaign "Let's Fall in Love," has opened its flagship sports lifestyle shop, "BEAMS & WINDS," in Yurakucho.
Text by OPENERSPhoto by BEAMS
"BEAMS & WINDS" Signifies Light and Wind, Proposing BEAMS' Signature Sports Lifestyle
"BEAMS & WINDS" is a new concept select shop offering a wide range of fashion related to sports lifestyles. Centered around the much-talked-about original brand "BEAMS GOLF," which debuted this spring, the shop will propose BEAMS' unique sports lifestyle through select sportswear and goods.
The flagship product, "BEAMS GOLF," offers two lines: the "Orange Label," which proposes active styles distinct from conventional golf wear by incorporating American casual and outdoor tastes, and the "Purple Label," which offers elegant and sophisticated styles for adult golfers by modernizing traditional golf silhouettes and color palettes.
"BEAMS GOLF" is available at BEAMS & WINDS Yurakucho, BEAMS & WINDS Futakotamagawa, BEAMS Marunouchi, BEAMS Yokohama, and the BEAMS GOLF limited-time store (Odakyu Department Store Shinjuku, 1st Floor Hulk Sports).

BEAMS & WINDS Yurakucho
1F Yurakucho Denki Building, 1-7-1 Yurakucho, Chiyoda-ku, Tokyo
Tel. 03-5221-6001
Hours: 11:00–20:00 | Irregular holidays
To commemorate the opening, customers who spend ¥10,000 or more will receive an original BEAMS novelty gift (while supplies last).
BEAMS GOLF
http://beamsgolf.com/