bamford | "bamford" Pop-Up Stores to Open at Isetan and Mitsukoshi
bamford
A Lifestyle from the Cotswolds, England
Bamford Pop-Up Stores at Isetan Shinjuku and Mitsukoshi Nihonbashi
Bamford, a lifestyle brand that embodies the philosophy of British living, offers gentle luxury fashion that is considerate of both people and the environment. A pop-up store featuring a collection befitting sophisticated women with a discerning eye for lifestyle will open at Isetan Shinjuku Main Building starting November 19th (Wed.), and at Mitsukoshi Nihonbashi starting November 26th (Wed.).
Text by KAJII Makoto (OPENERS)
A Collection Infused with the Passion of Founder Carole Bamford
Carole Bamford, the founder of Bamford and a Dame, is a woman who pursues a sustainable and holistic way of life. This stems from her inspiration nearly 30 years ago, when she was moved by organic farming, a practice that was quite rare at the time.
Her concept of luxury is that "a natural lifestyle demands refined craftsmanship and uncompromising quality." Based on this philosophy, she launched the Bamford Clothing Collection in 2006 as a brand for women who seek understated elegance, superior design, and subtle beauty.
A Commitment to Cotton, the Most Cherished Natural Fiber
Bamford’s policy is to use environmentally conscious organic cotton, with fabrics sourced from a Swiss mill renowned for its quality. The garments are sewn with meticulous attention to detail, aiming for the "ultimate wearing experience" through durable construction and excellent fitting. The natural color palette also reflects a unique aesthetic sensibility attuned to the changing seasons.
Furthermore, the animal fibers, purchased from the same supplier to maintain high standards, are crafted using the traditional skills of master artisans, offering chic styles that can be worn anytime. These items are designed to enhance a woman's inner beauty.
During the pop-up store period, exclusive to the two locations, special gift sets perfect for the holiday season will be available, including a travel set featuring 100% cashmere socks and a blanket, and a cushion embroidered with the word "LOVE." A special Christmas-themed gift box will also be prepared.
Bamford Pop-Up Store
Dates: November 19th (Wed.) - 25th (Tue.)
Venue: Isetan Shinjuku Main Building, 4F West Park / Luxury Stage
Dates: November 26th (Wed.) - December 2nd (Tue.)
Venue: Mitsukoshi Nihonbashi Main Building, 3F Space #3
bamford
http://purity.co.jp/bamford/