Exclusive Pre-Launch at Dover Street Market Ginza

Since her London Fashion Week debut in 2011, Simone Rocha quickly garnered attention for her modern yet romantic aesthetic, establishing herself as a rising star designer. In 2013, she received the BFC (British Fashion Council) British Fashion Awards for Emerging Talent, Womenswear.

The capsule collection features a total of 14 items. Characterized by unique shapes and volumes, the collection is presented through seven iconic looks in a single color palette. Ruffles are added to slim and boy-fit jeans, elevating casual items with a romantic touch. Ruffles are also extensively used on jackets, dresses, and skirts, creating a thoroughly feminine mood.

Simone Rocha, who created denim pieces for the first time for this project, commented, "I am so happy to have been able to work on this project. I was able to learn about J Brand's denim techniques and see how they would be applied to this launch."

This capsule collection will be sequentially released starting late November at department stores such as Isetan Shinjuku, Hankyu Umeda, and Seibu Shibuya, as well as select shops like RESTIR and Vermeerist BEAMS, with the exception of some items. Prior to this, Dover Street Market Ginza will offer an exclusive pre-launch for two weeks starting Friday, November 14th. This is a prime opportunity to be among the first to acquire this must-see collection, which fuses J Brand's renowned denim expertise with Simone Rocha's distinctive world.

J BRAND / Simone Rocha Capsule Collection
Pre-launch Period | Friday, November 14th for two weeks
Location | Dover Street Market Ginza

General Release Date | Starting late November
Participating Stores | Isetan Shinjuku, Hankyu Umeda, Seibu Shibuya, aquagirl Daikanyama, La grande aquagirl Aoyama, DOVER STREET MARKET GINZA, IZA, IZA AOYAMA, RESTIR, Vermeerist BEAMS
*Excludes some items. Dates and prices may vary by store.

J Brand
http://www.jbrandjeans.jp

Simone Rocha
http://www.simonerocha.com

WAG, Inc.
Tel.03-5791-1501