Embodying a New COACH Style by Vevers

This new storeExecutive Creative Director Stuart Veversand Studio Sofield, led by interior designer William Sofield, features the next-generation store concept they jointly created.

The exterior is striking, with a facade of translucent glass blocks, steel frames, and a bronze logo. The interior is divided into two floors: the first for women's and the second for men's. The interior design incorporates metallic tiles and reclaimed heart pine, creating a luxurious space where sophistication and playfulness, modernity and comfort coexist.




Furthermore, in a first for Japan, the store features an after-sales service (repair workshop). The studio, equipped with professional facilities, has dedicated staff on hand to handle not only monogramming and strap adjustments but also repairs for beloved COACH products.

Stuart Vevers commented, "As the brand transforms, I wanted to create something different, something unique in luxury. The new store concept will be a significant factor in changing the brand's image. COACH is a brand that is sophisticated, playful, and authentic."

To commemorate this opening, exclusive limited-edition items are being released. For women, there are bags and wallets in a beautifully graduated multi-color snake, and the "Creature" series with unique, almost animated designs. For men, luxurious leather jackets are available. The popular Weekend Tote will also be released in a "Pop Suede Weekend Tote" with red trim accents.COACH x PEANUTS collaboration items are also available.




Additionally, to celebrate the opening of the 10th flagship store in Japan, a collaboration with jewelry brand "AMBUSH®" has been realized. The "COACH x AMBUSH® Bag Charm Bracelet" will be sold in limited quantities of 10 units per store at the Shinjuku, Ginza, Omotesando, and Shibuya flagship stores, as well as the online shop, starting October 29th.


COACH Shinjuku Store
Opening Date | October 29 (Wed.)
Business Hours | 11:00 AM - 8:00 PM (Irregular holidays)
3-26-13 Shinjuku Nakamura Building 1F, 2F, Shinjuku, Tokyo
Tel. 03-5361-7510