COACH | COACH x PEANUTS Exclusive Limited Edition Items Arrive

COACH｜コーチ

COACH and Snoopy Collaborate

COACH x Peanuts: Limited Edition Exclusive Items Arrive

COACH has collaborated with Charles Schulz's globally beloved "Peanuts." The two brands, both rooted in America, have joined forces to release a playful, limited-edition exclusive collection, with items rolling out sequentially from mid-October.

Text by KUROMIYA Yuzu

Focus on a Slightly More Mature, Edgy Snoopy

COACH Executive Creative Director Stuart Vevers focused on two iconic illustrations of the beagle, capturing the charisma and warmth depicted by Schulz. He has transformed these into items that imbue Snoopy and other Peanuts characters with a slightly more mature, edgy appeal, presented in a striking monochrome palette of black, white, and Woodstock yellow.

The lineup includes satchels, totes, and duffles crafted from the brand's signature glovetanned leather, embossed with early Peanuts drawings. It also features a rich variety of accessories such as portfolios, wallets, keychains, and bracelets. Additionally, for a more avant-garde touch, there's a black leather Snoopy doll and a T-shirt featuring a reverse print of Snoopy, giving him a ghostly appearance. Each item comes with a special "Coach Story Patch" engraved with a serial number. These will be available sequentially from late October at COACH Shibuya and on the online store.

Furthermore, a limited-time pop-up store showcasing this collection will be held at the Hankyu Umeda Main Store's 1st Floor Women's Bag section from October 15th (Wednesday) to October 21st (Tuesday). The collection will also be available at the new COACH Shinjuku store, opening on October 29th (Wednesday).

In late October, COACH will launch its first-ever iPhone app. The initial content will feature the COACH x Peanuts collaboration, taking over the app entirely. It will offer a variety of playful features, including 'photobombs' with the characters. This app will be available for free download on the App Store.

COACH's First iPhone App

Stuart Vevers commented: "As COACH has grown as an American company, it feels very natural to celebrate the legacy of Snoopy, who has defined an era of American pop culture. I wanted to bring Snoopy's charm and playfulness into COACH, infusing it with a slightly more mature and edgy appeal."

COACH x Peanuts Pop-Up Store
Period: October 15th (Wed) - October 21st (Tue)
Location: Hankyu Umeda Main Store, 1st Floor Women's Bag Section

COACH Customer Service Japan
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