MICHAEL KORS: A Dedicated Effort to Combat Hunger
FASHION / WOMEN
December 17, 2014

MICHAEL KORS: A Dedicated Effort to Combat Hunger


MICHAEL KORS


Launching new charity watches and distributing free T-shirts


Vigorously promoting the fight against hunger



To commemorate World Food Day on October 16 (Thursday), Michael Kors is vigorously promoting the "Watch Hunger Stop" campaign, aimed at eradicating hunger. Activities include the launch of new charity watches, a contest to accompany field visits, and the distribution of free T-shirts.



Text by Yuzu Kuromiya




Popular models like Candice Swanepoel also lend their support



Launched in 2013, "Watch Hunger Stop" is a campaign through which Michael Kors raises funds and awareness to end world hunger. For every "100 Series" charity watch sold, 100 nutritious meals are delivered to those in need. As of July this year, over 5 million meals have been provided to children suffering from hunger.

A new limited edition special charity watch is now available. It features a meticulously drawn world map on a blue-gray dial and is engraved on the back with Michael Kors' signature, along with the messages "WATCH HUNGER STOP," "LIMITED EDITION," and "1 WATCH = 100 MEALS." Available in unisex sizes with case diameters of 38mm and 45mm, it will be sold until supplies last.

On October 16 (Thursday), World Food Day, campaign T-shirts will be distributed for free at the Michael Kors Omotesando store. By posting photos wearing these T-shirts on social media with the hashtag "#WatchHungerStop," customers can help spread awareness of the fight against hunger.

Furthermore, in July of this year, Academy Award-winning actress Halle Berry, a partner since the campaign's inception, visited Nicaragua on behalf of the campaign. Her observations of the school feeding program will be broadcast on CNN on October 16 (Thursday) and later made available on Michael Kors' microsite. Additionally, a contest program is planned, allowing the public to accompany a World Food Programme (WFP) field visit to Nicaragua. The winner and a friend will have their travel, accommodation, and meal expenses covered by Michael Kors, and will also receive a "100 Series" watch. Applications are being accepted via the website.


MICHAEL KORS 02



Limited Edition Special Charity Watch
Case Size: 38mm, 45mm (2 sizes available)
Price: ¥38,000 (excluding tax)

Contest Program Application Site
http://destinationkors.michaelkors.com/fieldvisitsweeps/jp-ja/

Michael Kors Japan
Tel. 03-5772-4611