FASHION / WOMEN
December 17, 2014

PRADA | A Limited-Time Shoe Store Appears


PRADA


Create Your Own Pair with a Made-to-Order Service


Limited-Time Shoe Store Opens at Isetan Shinjuku & Umeda Hankyu



Prada will open pop-up stores focusing on shoes at Isetan Shinjuku Main Store's 2nd floor promotion space from October 1st (Wed) to October 14th (Tue), and at Umeda Hankyu Main Store's 1st floor from October 22nd (Wed) to October 28th (Tue).



Text by KUROMIYA Yuzu




Choose from 32 Upper Designs and 5 Sole Colors



The pop-up stores, held in two locations, will feature new lace-up shoes and exclusive designs available only here. A made-to-order service will also be offered, allowing customization of popular lace-up shoes from a wide range of options.

For this service, there are 32 types of uppers available, ranging from solid colors like cobalt blue, red, and mango, to bi-color items such as black x red, gray x white, and black x white. Soles can be selected from five colors. In addition to the classic brushed calf, three types of precious skins—crocodile and python—can be selected for the upper material. You can also add gold-colored initials to the insole, creating a truly special, original pair of shoes.

The made-to-order service will also be sequentially available at Prada's standalone stores nationwide. The ordered shoes will be completed in approximately 3-4 months and delivered in special packaging. A 20% surcharge will be applied to the price of ready-to-wear items.

Isetan Shinjuku Main Store Pop-Up Store
Period: October 1st (Wed) - October 14th (Tue)
Umeda Hankyu Main Store Pop-Up Store
Period: October 22nd (Wed) - October 28th (Tue)

Lace-up Shoes Made-to-Order
Prada Nagoya Store | October 1st (Wed) - October 18th (Sat)
Prada Aoyama Store | October 18th (Sat) - October 28th (Tue)
Prada Osaka Shinsaibashi Store | November 1st (Sat) - November 15th (Sat)
Prada Ginza Store | November 1st (Sat) - November 30th (Sun)
Prada Kobe Store | November 19th (Wed) - November 30th (Sun)

Prada Japan Customer Relations
0120-559-914