Neon Pink, Evoking the Pink Ribbon, is the Signature

Part of the Autumn/Winter 2014 Lingerie Collection, the "Relax Gemma" series embodies the brand's signature natural femininity and a confident, modern allure. The neon pink fabric is adorned with geometric details, creating a novel and clean design. The collection includes items such as the contour bra, soft cup bra, and bikini briefs. It will be available at Stella McCartney flagship stores, department stores, and online stores worldwide.

Furthermore, a portion of the proceeds from this series will be donated to the Linda McCartney Centre in Liverpool, UK, to fund a new mammography unit that enables early detection, treatment, and recovery for breast cancer patients. The Linda McCartney Centre, located within the Royal Liverpool University Hospital, was established in 2000 to support breast cancer patients and their families. The center provides the best possible treatment, care, and support through its specialized team of professionals. Its comprehensive programs attract many individuals from across the Northwest seeking cutting-edge treatment.

Kate Moss serves as a supporter of this initiative, and an image has been created of her playfully wearing the "Relax Gemma" bra. The "Pink Ribbon" campaign, a global awareness initiative aimed at disseminating accurate information about breast cancer and promoting early screening, uses the pink ribbon as its symbol. Visuals featuring this symbol are poised to capture attention immediately.

Stella McCartney Japan
Tel. 03-6427-3507
stellamccartney.com