Personal Items Revealed: Alex's Secrets to Navigating Urban Life

This, the second pop-up store, centers on "Urban Survival," the concept behind the 2014 Autumn/Winter womenswear collection.

A custom-made tent will be installed at the venue, featuring music and video installations that reflect the theme, along with a special exhibition of designer Alexander Wang's personal belongings. This approach of integrating an exhibition gallery with a store is said to be a world first.

To commemorate the opening of this pop-up store, numerous special items available only here will be offered.




Items include "Survival Kits" filled with essentials for modern life and the brand's signature humor, a USB drive with designer Alex's latest playlist, unisex T-shirts printed with the "Urban Survival" icon, and packable ponchos.

Additionally, a mini version of the multi-bag, featuring red and blue zip details, will be available in a limited global release.

The collection also features a wide array of Isetan Shinjuku exclusive and early release items from the ready-to-wear womenswear and menswear lines, the popular T by series, and the highly anticipated bag collection.




Inside the tent, a museum-like souvenir shop will also be featured. The latest "Objects No. 6" from the popular lifestyle collection "Objects" line will be released early, alongside approximately 50 revived items from past archive collections. Furthermore, the "ALEXANDER WANG X Beats by Dr. Dre," which sold out immediately upon its release earlier this year, will make a special reappearance exclusively for this event.