POLO RALPH LAUREN | Opens its First Flagship Store in New York

POLO RALPH LAUREN

Women's Line Also Launched

First Flagship Store Opens in New York

Polo Ralph Lauren's first-ever flagship store has opened on New York's Fifth Avenue. To celebrate its launch, a grand event was also held in New York's Central Park.

Text by Yuzu Kuromiya

Fountain Transforms into Runway! Dazzles with 4D Projection Mapping

This flagship store features an authentic American style that cherishes Polo Ralph Lauren's traditional brand heritage. The first floor showcases the signature men's line, the second floor the new women's line launched this season, and the third floor the women's denim line. Additionally, "Ralph's Coffee," Ralph Lauren's first coffee shop, is also attached, fully expressing the brand's worldview as a lifestyle brand.

Recently, an event to commemorate this opening was held at The Lake in Central Park. Celebrities from around the world, including Anna Wintour, Diane von Fürstenberg, Kendall Jenner, and Miroslava Duma, gathered to celebrate.

At the event, the Spring 2015 fashion show for Polo Ralph Lauren Women's new collection was presented via water screen projection. Through a 4D projection mapping technique that projected images onto a giant fountain, a runway appeared in Central Park. Amidst a fantastical atmosphere, models adorned in the new collection emerged against backdrops of the New York cityscape, the Brooklyn Bridge, and the High Line, captivating the audience.

Ralph Lauren commented, "I am thrilled to open a flagship store in my hometown of New York. We have been able to present the 'aspirational lifestyle' that defines our brand to the world. I believe Polo's timeless and enduring designs will captivate people globally." Following the opening of this New York flagship, Polo stores are set to open one after another around the world.