STUART WEITZMAN | Gisele Bündchen Appointed New Muse

STUART WEITZMAN

Monochrome portrayal of the intimate relationship between women and shoes

Gisele Bündchen is the new muse for Stuart Weitzman

American premium shoe brand "Stuart Weitzman" has appointed Gisele Bündchen as the model for its 2014 Autumn/Winter advertising campaign. The latest visuals, imbued with a sense of minimalism and shot by Mario Testino, have been unveiled.

Text by Yuzu Kuromiya

Expressing the modern woman: intelligent, working, a mother, embodying multiple facets

Designer Stuart Weitzman strives to create items that empower women with confidence and courage when they wear his shoes.

His designs, combining exceptional comfort with aesthetic appeal, are supported by women worldwide, with some celebrities exclusively wearing "Stuart Weitzman shoes."

The reason for appointing Gisele Bündchen as the new muse is her talent for embodying the brand's ideal woman: a trendsetter at the forefront of fashion, a sophisticated and active woman, and a devoted mother.

The latest campaign, photographed by Mario Testino, presents striking visuals that capture the intimate connection between women and shoes through black and white minimalism.

The visuals spotlight the brand's signature boots, highlighting their sophisticated design that seamlessly integrates into the modern woman's lifestyle. Gisele, wearing on-trend styles like knee-high boots, combat boots, and pointed-toe ankle boots, embodies the natural beauty, intelligence, and glamorous allure of women.

Additionally, the iconic 5050 boot has been reimagined with elements inspired by the 60s, such as mod block heels and stacked high heels.

A "Behind the Scenes" movie, offering a glimpse into the making of the campaign, is also currently available.