Must-See Collection of Premium Coats Reflecting the Brand's Philosophy

This pop-up store features items from the premium coat collection "Max Mara Atelier" and the jacket collection "Progetto Tailleur Sartoriale." It offers a deep dive into the brand's traditional handcraft techniques and meticulous attention to detail.




The "Max Mara Atelier" collection of premium coats, crafted with luxurious materials and precise stitching, showcases the brand's sartorial expertise. The beauty of their tailoring is truly captivating.

Launched this year, "Progetto Tailleur Sartoriale" exclusively offers handmade jackets made from exquisite fabrics. Crafted with approximately twice the usual production time, these pieces feature timeless, elegant silhouettes and unparalleled comfort.

The event will be held at Isetan Shinjuku Main Building 1F The Stage and Main Building 4F Center Park/The Stage #4 from September 17 (Wed) to September 23 (Tue, holiday). It will then move to Mitsukoshi Nihonbashi Main Building 1F Central Hall from September 24 (Wed) to September 30 (Tue).

During the event, artisans skilled in the Doppio a Mano (double-face hand-sewing) technique will visit from Italy to demonstrate their craft. Sartorial experts will also be present, offering a rare opportunity to witness their masterful skills firsthand.


"Excellent Max Mara" Pop-Up Store
Location | Isetan Shinjuku Main Building 1F The Stage, Main Building 4F Center Park/The Stage #4
Period | September 17 (Wed) - September 23 (Tue, holiday)
Location | Mitsukoshi Nihonbashi Main Building 1F Central Hall
Period | September 24 (Wed) - September 30 (Tue)

Max Mara Japan
Tel. 03-5467-3700