FASHION /
WOMEN
March 4, 2015
AVEDA | New "Aveda Men" Hair Gel and Aroma Spray Launch Simultaneously
New Products Arrive for Popular Men's Line 'AVEDA MEN'
Hair Gel and Aroma Spray Launch Simultaneously
Launched in February last year as AVEDA's first men's product, 'AVEDA MEN' has now grown into a major line for the brand.
On April 28th, the styling product 'AVEDA MEN Pure-formance Firm Hold Gel' and the highly anticipated aroma spray 'AVEDA MEN Pure-formance Aroma' were released.
photo by Jamandfix
Newly Added to AVEDA's "Simple 3-Step" for Becoming a Refined Man
The 'Phyto Active Blend' characteristic of the AVEDA MEN lineup addresses the 'anti-inflammatory and antioxidant' effects that AVEDA has focused on across all its products in recent years. It is a blend of plant-derived ingredients designed to calm and refresh the scalp, treating issues specific to men, such as redness and itchiness, as inflammation.
Furthermore, to enhance the functionality of this Phyto Active Blend, it incorporates functional aroma blends created by Pierre François, a globally renowned clinical aromachologist, and Koichi Shiozawa, AVEDA's Chief Perfumer.
Through the synergistic effect of this blend, it calms and refreshes the male scalp, which can become sensitive due to daily stress and environmental changes, while effectively protecting the scalp and hair from external damage such as UV rays and cigarette smoke.
Additionally, AVEDA's proposed simple "3-Step" routine:
STEP 1: Scalp Massage
Removes pore impurities and massages the scalp while providing moisture.
(AVEDA MEN Pure-formance Composition)
STEP 2: Cleansing & Conditioning for Scalp and Hair
Removes excess sebum and impurities, leading to healthy hair and scalp while providing moisture.
(AVEDA MEN Pure-formance Shampoo/Conditioner)
STEP 3: Hair Styling
Enables styling suited to various occasions, such as business or leisure.
(AVEDA MEN Pure-formance Grooming Wax, etc.)
The new products add a new enjoyment to the above steps.
AVEDA MEN Pure-formance Firm Hold Gel
Price: ¥2,940
Volume: 151g
A hair gel with strong hold and a glossy finish, based on organically certified honey.
Maintains strong hold without flaking (powdery residue) while preventing scalp dryness.
Contains UV-blocking ingredients to protect the scalp and hair from environmental stressors like UV rays.
AVEDA MEN Pure-formance Aroma
Price: ¥8,925
Volume: 50ml
Fragrance created by Koichi Shiozawa, AVEDA's Chief Perfumer.
A blend of organically certified essential oils including citrus, vetiver, spearmint, and lavender.
A refreshing scent reminiscent of a cool breeze in a deep forest, with citrus top notes, lavender and spicy floral middle notes, and woody base notes.
AVEDA Customer Service
Tel. 03-5251-3541
www.aveda.co.jp