YOOX.COM | First Pop-Up Store Opens

YOOX.COM

Celebrating 10 Years in Japan

YOOX.COM Opens Its First Pop-Up Store

Italian online retailer YOOX.COM celebrates its 10th anniversary in Japan. To commemorate this milestone, they are launching "Fashion Luna Park," featuring a special area on their website and their first-ever special pop-up store in Omotesando.

Text by YUZU KUROMIYA

A 360° Immersive Fashion Funfair

The "Fashion Luna Park" (a fashion amusement park) is part of an anniversary project running throughout the year. In addition to the limited-time pop-up store, the website will feature a "Your Pick" section to enhance the shopping experience and a "Bloggers’ Pick" section curated by popular fashion bloggers.

A highlight is the first-ever pop-up store in Japan, open for a limited time from Friday, September 5th to Monday, September 8th in Omotesando. The store will feature an interactive mirror for virtual fittings, allowing visitors to virtually try on selected favorite outfits and inviting them into a world of fashion and imagination.

The venue will also showcase specially produced exclusive video content, embodying YOOX.COM's unique world of shopping and fashion enjoyment, much like an amusement park. This video will be publicly released on Facebook.

On the YOOX.COM website, the special "Fashion Luna Park" page has launched. The "Your Pick" section allows users to select one favorite item from a vast collection, after which recommended items based on that choice will be displayed. In the "Bloggers’ Pick" section, four popular fashion bloggers select their must-have items and discuss them alongside fashion styles and trends. All featured items are available for purchase on YOOX.COM.

Pop-Up Store "Fashion Luna Park"
Period: Friday, September 5th – Monday, September 8th
Hours: September 5th, 5:00 PM – 7:00 PM
September 6th, 11:00 AM – 11:00 PM
September 7th, 11:00 AM – 7:00 PM
September 8th, 11:00 AM – 5:00 PM
Venue: GALLERY COMMON
2F, 5-11-1 Jingumae, Shibuya-ku, Tokyo
yoox.com