The fun and playful bear-inspired collection features four styles: a T-shirt, hoodie, all-in-one, and backpack. The hoodie and all-in-one showcase unique and cute details, such as bear faces and paws. Each item is finished with a unique and charming touch.

This collection was created in line with the brand's commitment to ethical animal treatment, supporting the NRDC (Natural Resources Defense Council), known for its conservation work, and Animals Asia, an animal welfare organization. A portion of the sales from each item will be donated to support the NRDC's polar bear conservation initiatives and Animals Asia's black bear protection activities.

Designed for girls and boys aged four to 14, the collection will be available from September at the brand's first dedicated kids' store in Hong Kong Ocean Terminal, its online store, and select Stella McCartney boutiques. It will also be available at select department stores, including Harrods in London, Printemps in Paris, Beymen in Istanbul, and Bergdorf Goodman in New York.

Stella McCartney Japan
Tel. 03-6427-3507
stellamccartney.com