Users Choose the World's No. 1 Select Shop

FARFETCH, which launched its Japanese website in August, is now in its third year of hosting the "Superstore Contest." In 2012, Berlin's "Voo Store" was chosen, followed by Mumbai's "Le Mill" in 2013. Through FARFETCH's site, people worldwide could purchase items from these select shops.

This year, six select shops have been shortlisted by FARFETCH and five global ambassadors, including Hypebeast founder Kevin Ma and fashionista Nick Wooster. The nominees are RESTIR from Tokyo, MERCHANTS ON LONG from Cape Town, COMMON PEOPLE from Mexico City, ALTER from Shanghai, KOON WITH A VIEW from Seoul, and MAHANI from Dubai.



RESTIR, based in Tokyo and a finalist this year, specializes in luxury fashion and consistently presents new approaches to retail that challenge conventional norms. Its flagship store is comprised of three distinct and beautifully designed shopping areas. Each area offers its own unique interior and soundtrack, creating a unique space that, while possessing individual character, conveys RESTIR's core belief in "edgy luxury."

Voting is currently open on the FARFETCH website and social media platforms. Those who vote for their favorite select shop are entered into a lottery to win a trip to the winning shop's city and a $1,500 shopping voucher. Voting closes on Tuesday, September 2nd. The winning shop will be announced on Wednesday, October 15th.



Stephanie Horton, Chief Marketing Officer at FARFETCH, commented, "For FARFETCH, which brings together over 300 select shops worldwide, it's incredibly important for our customers to discover new ones. What makes this contest unique is that our users can choose which select shop they want to shop from through their votes."

FARFETCH
Tel. 03-4578-9714
http://www.farfetch.com/jp/