In the visuals, the highly sought-after"it" girl Lottie Mossis depicted as an innocent, mischievous girl in a doll-like, charming styling. She wears a daringly low-cut black sleeveless dress and a vibrant yellow skirt and striped top inspired by Snow White. The campaign cleverly uses props like musical notes and bombs to create a pop, animation-esque world. A behind-the-scenes movie is also released, showcasing Lottie Moss's playful expressions, from wide-eyed wonder to funny faces, as she rapidly changes her demeanor.

The RED VALENTINO Fall/Winter 2014-15 collection reimagines Snow White as a heroine lost in the concrete jungle. With a theme of "delicate intensity" and an "anime-style stance," it presents mixed coordinates such as leather shorts with balloon-sleeve tops, and minimalist cardigans with pop knits.

The looks also feature a distinctive combination of high and low materials like plastic, denim, silk, and leather. Paired with playful accessories such as bags inscribed with the famous fairytale phrase "ONCE UPON A TIME," fairy-tale heels, and apple-shaped bags, it creates a modern fairytale world.