Emilio Pucci: A Limited-Time Boutique Opens

Exclusive Isetan Mitsukoshi Down Jacket Also Available

Winter Resort Collection Pop-Up Store Opens

From Wednesday, August 27th to Tuesday, September 2nd, Emilio Pucci will open a pop-up store for its Winter Resort Collection on the 3rd floor of Isetan Shinjuku's main building, in the "West Park/Promotion" space.

Text by KUROMIYA Yuzu

Luxurious Skiwear Blending Design and Functionality

"Emilio Pucci" began when Emilio Pucci, an Olympic ski team athlete in 1947, designed skiwear for a friend.
The brand, deeply connected to skiing, has now unveiled its first "Winter Resort Collection."
A curated selection of sporty, sophisticated, and luxurious pieces awaits.

This pop-up store will feature items from the "Winter Resort Collection," including a down jacket with Pucci's archive Ferro print, as well as boots and knit hats. An exclusive Isetan Mitsukoshi down jacket will also be available. This rich down jacket, adorned with fur on the hood, is notable for its vibrant print lining.

Why not embrace the Emilio Pucci way of enjoying winter resorts this season?

Emilio Pucci Winter Resort Collection Pop-Up Store
Period: Wednesday, August 27th – Tuesday, September 2nd
Location: Isetan Shinjuku, Main Building 3F, "West Park/Promotion"
3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Isetan Mitsukoshi Exclusive Down Jacket
Price: ¥222,000

Emilio Pucci Company
Tel. 03-5410-8992