COACH: The First Advertising Campaign Under Stuart Vevers

Shot by renowned photographer Steven Meisel

First Campaign Under Stuart Vevers Unveiled

COACH announces its first global advertising campaign since Stuart Vevers took the helm as Executive Creative Director. The campaign beautifully captures the brand's spirit through a collaboration between a legendary photographer and fresh faces.

Text by KUROMIYA Yuzu

Featuring New York Landmark, The High Line

This campaign, showcasing Vevers' debut collection of ready-to-wear and accessories, was photographed by the legendary Steven Meisel. The production was handled by Baron & Baron, a New York-based branding agency led by Fabien Baron.

The campaign features a cast of bright new stars in the fashion world, including Lexi Boling, Leona Binx Walton, Vanessa Moody, Harleth Kuusik, Gracie Van Gastel, Issa Lish, and David Alexander Flynn.

The campaign visuals incorporate the work of photographer Joel Sternfeld, whose cinematic depictions of American landscapes inspired the collection. Images from his series 'Landscape with Path,' featuring the High Line, an elevated park on Manhattan's west side, are combined with portraits shot by Steven Meisel. The photography took place at the Snug Harbor Cultural Center and Botanical Gardens in New York, the birthplace of the brand.

Stuart Vevers, who previously served as Creative Director for Mulberry and Loewe, commented, "This campaign embodies the freedom at the heart of the COACH brand, alongside the nostalgic sensibility evoked by Sternfeld's and Meisel's photographs. The way these images are boldly and modernly layered feels like it represents COACH's new vision."

COACH Customer Service Japan

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