FASHION /
WOMEN
April 2, 2015
MOSCHINO | Limited-Time Shop Opens at Laforet Harajuku
LOVE MOSCHINO
A Limited-Time MOSCHINO Shop Also Appears
The First LOVE MOSCHINO Store in Japan Opens at Laforet Harajuku
The first Japanese store for "Love Moschino," directed by Jeremy Scott, will open on the first floor of Laforet Harajuku on September 1st (Monday). Prior to this, a limited-time "Moschino" shop will also open at Laforet Harajuku.
Text by YUZU KUROMIYA
Latest Items First Release at Laforet
"Love Moschino" maintains the fantasy and uniqueness of Moschino's concept, while embodying the excitement, passion, and compassion inherent in the word "love." The brand offers a more sensual and approachable collection. In 2013, Jeremy Scott was appointed as the brand's new Creative Director.
The first Japanese store will exclusively launch a capsule collection, primarily featuring accessories from the Spring/Summer 2015 collection, at Laforet Harajuku, ahead of the rest of the world. Items themed around "racing," incorporating fire patterns, American hearts, checker flags, and the character "Charmee," are not to be missed.
In anticipation of this opening, a limited-time "Moschino" shop will be held at Laforet Harajuku from Thursday, August 21st to Sunday, August 31st. At this limited-time shop,Featuring select items, primarily the highly popular fast-food inspired pieces announced in the 2014-15 Autumn/Winter collectionIn addition, apparel and new accessories designed by Jeremy Scott will also be available.
Laforet Harajuku, which garnered attention with the opening of Japan's first standalone Vivienne Westwood Anglomania store during its spring 2014 renovation, is aiming for a more international retail presence with the addition of "Love Moschino" and "Sonia by Sonia Rykiel" following its autumn renovations.
Moschino Limited-Time Shop
Period | Thursday, August 21 - Sunday, August 31
Location | Laforet Harajuku, 1st Floor
Love Moschino
Opening Date | Monday, September 1
Location | Laforet Harajuku, 1st Floor
1-11-6 Jingumae, Shibuya-ku, Tokyo




