The Winter 2014 advertising campaign was shot by photographers Mert Alas & Marcus Piggott in London, with Stella McCartney herself styling the shoot. The visuals express an image where Kate's dreamy vision and Stella's uncompromising values towards the environment become one.

Kate Moss, dressed in this season's "do it yourself" collection characterized by playful details that explore functionality and practicality, poses against landscapes of glaciers, forests, and outer space. The looks, featuring diverse zip details and embroidery, enhance the fantastical atmosphere, resulting in bold, surreal, and dramatic visuals.

A highlight of the new campaign is the Cavendish bag, adorned with zip details and star-shaped cutouts. Sustainable wood platform shoes are also featured. Additionally, the mood film 'Kate Dreams,' centered on the theme of dreams, has been released alongside the campaign. Fred Gibson's original music is used for the soundtrack.

'Kate is the perfect woman to embody the Stella McCartney woman. I wanted to capture Kate's dreams and the time we've spent together over the years in this film. This season, I wanted to escape into an unreal world. Fashion can sometimes transport us to a world of dreams,' comments Stella McCartney.


Stella McCartney Japan
Tel. 03-6427-3507
www.stellamccartney.com