An Extensive Lineup Featuring Early Releases and Exclusive Items

The brand "rag & bone" began with a single pair of jeans, born from the frustration of its designers who couldn't find denim they wanted to wear. This limited-time store will spotlight the denim that represents the brand's roots. Alongside popular classic styles and new items from the Spring/Summer 2014 collection, an exciting array of denim will be gathered, including an early release of the 2014 High Summer collection and exclusive items, ahead of the rest of the world.

Additionally, within the venue,Experience the DIY Campaigna photo booth will be set up to offer a simulated experience of the D.I.Y. campaign, which has involved numerous supermodels. The D.I.Y. (Do It Yourself) campaign, an online project launched by the brand in 2011, involves giving models a bag of clothes and a camera to freely self-produce everything from styling to shooting. Miranda Kerr, Lily Aldridge, Karolina Kurkova, Poppy Delevingne, andJapanese actress Nana Eikura have participated, with their candid expressions garnering attention.In this photo booth, visitors can similarly style and photograph themselves freely from a selection of products. They can then create stickers of their images with original frames or send them via email.



Furthermore, some of the photos taken in the photo booth will have a chance to be uploaded to rag & bone's official Facebook account and a special Tumblr page (photos will be selected by the brand). Among other participants, 30 people will be randomly chosen to receive original bandanas produced at the same Los Angeles factory as rag & bone's denim.

rag & bone/JEAN Limited-Time Store
Period: Wednesday, April 9th – Tuesday, April 15th
Venue: Isetan Shinjuku Main Building, 2nd Floor Center Park/The Stage #2
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Hours: 10:30 – 20:00
Tel. 03-3352-1111 (Main switchboard)
www.facebook.com/ragandbonenewyork