Rika, a noteworthy brand from Amsterdam, the Netherlands, comprises the RTW collection "Rika," the biannual magazine "Rika Magazine," and the guest house "MAISON Rika." Though a new label, launched in 2005 by stylist-turned-designer Ulrika Lundgren, its highly attuned design sensibility quickly garnered attention among European fashionistas. In particular, its sweatshirts featuring original prints are a hit every season.

Following the success of its first limited-time shop held at Isetan Shinjuku last October, this pop-up store features a renewed space designed to fully immerse visitors in the brand's world. The event will offer a special selection of items not usually available.

An exclusive pink collection, featuring this spring and summer's trending color, will also be unveiled. The brand's signature pink items, blending stylishness with femininity, are not to be missed.

Rika Pop-Up Store
Period: April 1st (Tuesday) - April 14th (Monday)
Location: Isetan Shinjuku, 2nd Floor, TOKYO Contemporary 1
Tel. 03-3352-1111 (Main Reception)