Renovating an Indoor Pool in a Vintage Apartment Building

Hiroshi Fujiwara has left an indelible mark on Japanese street and pop culture, consistently producing music that captures the zeitgeist as a DJ and producer since the 1980s. Known also as a fashion icon, he is now opening a new concept shop.

The chosen location is the first floor of a vintage apartment building, constructed in the early 1970s, near Omotesando's Kotto-dori. The former residents' indoor pool has been renovated into a shop, retaining its original character. From this unique space, the store aims to transmit a new Tokyo value to the world, striving for timelessness that transcends fleeting trends. A teaser site is currently live, offering glimpses into its distinctive atmosphere.

the POOL aoyama
Opening Date | Saturday, April 5th
Chateau Toyo Minami Aoyama 1F, 5-12-24 Minami-Aoyama, Minato-ku, Tokyo

Teaser Site
http://the-pool-aoyama.com