Exclusive Logo T-Shirts Reissued for the Occasion

Founded in 2011 by David Obadia, a designer from Paris's Pigalle district, "BWGH" quickly rose to global fame with its playful graphics and embroidered sweatshirts, becoming a popular brand overnight. He learned garment construction from his local friend Stephane Asfpool, a designer at "Pigalle," and is deeply knowledgeable about Parisian culture. Its high design quality, transcending the realm of street fashion, has led to its current distribution in renowned select shops worldwide. The brand has previously collaborated with Parisian powerhouses like "Maison Kitsuné" and "Pigalle," and has garnered attention for its special-edition items with Colette and Opening Ceremony.

The pop-up store will feature popular items in both women's and men's sizes, as well as exclusive logo T-shirts reissued solely for this event. Additionally, a wide variety of sweatshirts and T-shirts from the latest collection, which fully embraces a surf aesthetic, will be available. The Spring/Summer 2014 collection is themed "HERMOSA," inspired by the world of surf photographer Leroy Grennis, who was active from the 70s to the 80s, proposing a casual yet refined style.

BWGH Pop Up Store in OPAQUE
Period: Monday, March 24th – Sunday, March 30th
Location: Opaque Marunouchi
Hours: Mon–Sat 11:00–21:00, Sun & Holidays 11:00–20:00
1F Marunouchi My Plaza, 2-1-1 Marunouchi, Chiyoda-ku, Tokyo
Tel. 03-5220-6655
Irregular holidays