The new brand, "Lunaville," was named by combining "Luna," meaning moon goddess in Greek mythology and found in Haruna's name, with "ville," a French word meaning "-ness" or "place of origin," to convey the meaning of "a place to express femininity."

Haruna Kojima consistently ranks high in surveys for "ideal female body" and appears in numerous fashion magazines. The legwear she recommends includes types that support a feminine style and cute designs that appeal to women, subtly incorporating feminine motifs like ribbons and flowers.

Driven by the beauty leg trend and the popularity of leg fashion, Lunaville responds to women's growing interest in their legs, aiming to help them achieve their desired legs simply by wearing them, incorporating both functional benefits and cute elements.

"Type-2 Slimming Beautiful Total Smooth Plain Stockings" Retail Price ¥480 (excluding tax)

There are three types of plain stockings. One type creates subtle shading on the sides of the legs to make them appear slimmer and sharper. Another is a total-smooth type with no transition between the toe and panty section, making it suitable for sandals and mini-length bottoms. The third type offers support for the pelvic area.

The patterned stockings, designed by "Kojiharu" to achieve beautiful legs, come in four types: one that looks like layered over-the-knee socks, one with a ribbon accent at the crossing lines slightly below the calf, one with a large ribbon motif printed on the back of the ankle, and floral patterned raschel net stockings.

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