J BRAND | Pop-Up Store Opens at Isetan Shinjuku

J BRAND

Pop-Up Store Opens at Isetan Shinjuku

California-based J Brand is opening a pop-up store at Isetan Shinjuku's main building, 2nd floor, from Wednesday, February 26th to Tuesday, March 4th. Experience a taste of Hollywood with special content.

Text by KUROMIYA Yuzu

Embracing Pink for Spring, Limited Edition Pants Also Arrive

This pop-up shop, titled "PINK IN ISETAN BY J BRAND," centers around the theme of pink for spring. It creates a special space evoking the lifestyle of old Hollywood and California.

As an Isetan Shinjuku exclusive, a special color of the "Hooligan" cargo pants, favored by celebrities, will be available. Purchases will be presented in a special pink bag. Additionally, the first 500 customers to purchase an item will receive a limited edition J Brand notebook.

Furthermore, customers who spend ¥31,500 or more (tax included) will receive a complimentary J Brand collaboration nail service designed by Naomi Yasuda, a nail artist whose clients include global celebrities like Madonna and Alicia Keys. On February 26th (Wed.) and 27th (Thu.), Naomi Yasuda herself will be in Japan to offer special design manicures. Please note that availability is limited.

Additionally, a photo booth designed to immerse visitors in a Hollywood atmosphere is set up within the store. Anyone can take photos, and posting them on Facebook, Instagram, or Twitter with the hashtag #jbrandxisetan enters you into a lottery for a special gift, among other engaging activities.

PINK IN ISETAN BY J BRAND
Period: February 26th (Wed.) - March 4th (Tue.)
Location: Isetan Shinjuku Main Building, 2nd Floor - Global Closet / Jeans

WAG, Inc.
Tel. 03-5791-1501