BOOK | The popular British fashion magazine 'Lula' has arrived in Japan.
BOOK | Popular UK Fashion Magazine 'Lula' Arrives in Japan
Japanese Edition 'Lula Japan' Launches
The Japanese edition of the popular British fashion magazine 'Lula', titled 'Lula Japan', will launch this October as a biannual publication. It will propose a girlish, mode style that is characteristic of 'Lula'.
Text by YANAKA Tomomi
The Keyword: 'Girl of My Dreams'
'Lula', a fashion magazine, was first published in the UK in 2004 by Leith Clark, a former stylist for 'VOGUE UK'. Its unique girlish worldview and high-quality visual expression, which set it apart from conventional fashion magazines, have garnered attention not only in the UK but also internationally, in countries like France and the United States.
For the newly launched Japanese edition, Kazuo Suzuki, who also helmed the launch of 'RUSSH JAPAN', has been appointed editor-in-chief. While inheriting the style of the British original, the magazine will propose styles from a unique perspective, using 'girl of my dreams' as its keyword. We eagerly anticipate how the world of the original 'Lula' will be interpreted and expressed in the Japanese edition. Its launch this October is something to look forward to.
'Lula Japan'
Launch Date | Scheduled for Tuesday, October 28
Publication Format | Biannual (October & April)
Specifications | A4 / 164 pages, full color
Scheduled Price | ¥980
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