FASHION / WOMEN
January 13, 2015

MARC JACOBS: Official Online Store Now Open


MARC JACOBS


Opening Campaign Also Underway


Marc Jacobs Japan's Official Online Store Opens



Marc Jacobs will open its first official online store in Japan on March 3rd (Monday) at 10 AM. The store will feature both "Marc Jacobs" and "Marc by Marc Jacobs" collections simultaneously. An opening campaign will also be held for new email newsletter subscribers.




Text by Yuzu Kuromiya





A Comprehensive Site to Experience the Brand's Appeal



The official online store adopts the same design as the US site. In addition to store functions, it aims to be a comprehensive site where users can fully enjoy the world of Marc Jacobs, offering information about the designer and collections, and allowing users to post about the brand on social media. The product lineup includes apparel, bags, small leather goods, shoes, watches, fragrances, and eyewear from "Marc Jacobs" and "Marc by Marc Jacobs," as well as apparel and accessories from the kids' line "Little Marc Jacobs," and books from "Bookmark."

To commemorate this opening, a campaign will be held where those who register for the email newsletter between February 7th (Friday) and March 14th (Friday) will be entered into a drawing to win items from Marc Jacobs and Marc by Marc Jacobs, with four winners for each, totaling eight people.

The brand has been promoting an omnichannel strategy, and in addition to its 85 stores currently operating in Japan, it also offers online shopping through platforms like ZOZOVILLA and ELLE SHOP. The newly opened official online store pursues both brand experience and customer convenience simultaneously. It will play a central role in the value chain, creating value at all touchpoints with customers.

Marc Jacobs Japan's Official Online Store

Opening Date & Time | March 3rd (Monday) 10:00 AM
http://www.marcjacobs.jp

Opening Campaign
Campaign Period | February 7th (Friday) 0:00 AM - March 14th (Friday) 11:59 PM
Marc Jacobs Customer Center
Tel. 03-4335-1711 (10:00 AM - 6:00 PM, excluding Saturdays, Sundays, and holidays)