RALPH LAUREN | Unveils Official Uniforms for the U.S. Olympic Team at Sochi

RALPH LAUREN

Promotional Video Featuring Team USA Athletes Also Released

Official Uniforms for the Sochi Olympic American Delegation Unveiled

With the countdown to the Sochi Olympics underway, Ralph Lauren has been appointed to design the official uniforms for the American delegation, following their work for the Beijing, Vancouver, and London Games. The designs have now been revealed.

Text by YANAKA Tomomi

A Powerful Design Inspired by the Stars and Stripes

Ralph Lauren is set to outfit the U.S. Olympic team through the 2020 Tokyo Games. Ahead of the upcoming Sochi Olympics, their official wear has been announced.

This collection, with the slogan "Made in USA," features white, navy, and red inspired by the Stars and Stripes, creating a vibrant look. The powerful design is a tribute to the Olympic athletes.

In addition to the official uniform promotional movie "Meet the Athletes" featuring Olympic athletes, a film highlighting American cotton farmers and wool mills, promoting "Made in USA," has also been produced. Both will be available on YouTube and other platforms.

The apparel will be available online and in select retail stores in major European countries and the United States. Seeing uniforms that reflect a nation's culture and identity during the opening ceremonies and medal presentations is one of the joys of the Olympics. With uniforms designed by Ralph Lauren that stand out against the snow, America is poised to bring sophistication and flair to the winter festival.

Ralph Lauren
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