ALEXANDER McQUEEN | Kate Moss Appears in the Latest Campaign

ALEXANDER McQUEEN

Mysterious Short Film Also Released

Kate Moss Appears in Spring/Summer 2014 Campaign Ads

Alexander McQueen has unveiled the visuals and a short film for its Spring/Summer 2014 campaign. British supermodel Kate Moss stars in the campaign, with photography by Steven Klein.

Text by Yuzu Kuromiya

A Mysterious Doll in the Same Outfit and Hair Color as Kate Moss Also Appears

Alexander McQueen's Spring/Summer 2014 collection, the first since Creative Director Sarah Burton's return from maternity leave, retains the brand's signature beautiful cutting and unique worldview while incorporating bold primary colors and graphic patterns.

For this season's campaign, the brand has reunited with Steven Klein and Kate Moss, with whom they have a deep and long-standing relationship, to create the campaign. The shoot took place in East London.

Photography by Steven Klein

Dressed in the latest collection and with her hair dyed a striking gold, Kate Moss appears as a mysterious woman existing in an otherworldly, dark realm. A mysterious doll, dressed in the same outfit and with the same hair color as Kate Moss, also makes an appearance in the visuals. The overall effect is one of a mysterious atmosphere, achieved through dark lighting.

In the short film created to accompany the campaign visuals, Kate Moss wanders through a dark world, masterfully embodying a mysterious woman who possesses both warrior-like strength and alluring mystique. The suspenseful storyline is also a highlight. The campaign images and film are currently available on the official Alexander McQueen website.