uka | The Enchanting Nail Oil "Ma/jo" That Transforms Your Fingertips into a Witch
FASHION / WOMEN
January 28, 2015

uka | The Enchanting Nail Oil "Ma/jo" That Transforms Your Fingertips into a Witch


uka


The elusive limited-edition nail oil returns this autumn!


Transform your fingertips into a witch's with the enchanting "Ma/jo" flavor


Challenging the conventional concept of nail oil, "uka Nail Oil" created a sensation with its innovative oil that cares for fingertips while "fragrancing" them. To celebrate its first anniversary, a new flavor has been announced. It will be released in a limited run of 3,000 bottles at all stores on October 1st (Friday).



Text by Harumi Someya
Photos by Mizuho Takada




rumors | To the online store

The oil, scented with organic essential oils, has been a bestseller since its launch.


The biggest feature of "uka Nail Oil," created by uka representative and top nailist Kiho Watanabe with the desire for users to effortlessly incorporate fingertip moisturizing care into their routine, is its "fragrance." The pleasant scent, which makes you want to reapply it again and again after just one try, is a collaboration with French expert Gilles Barthelemy, who is knowledgeable about high-quality essential oils from around the world. Each of the five oils contains a unique blend of organic essential oils, designed to be used at different times of the day—upon waking, during work, after work, or before bed. The names, such as "7:15" and "13:00," directly reflect the optimal usage times.

The "mini roll-on" system, which allows for precise application of the right amount without waste, is also a charm. Its spill-proof design makes it convenient to carry and easy to use in any situation, making it a huge hit not only with busy women but also with men, particularly businessmen. Its overall excellence quickly propelled it to become a bestseller.

Enhances feelings of happiness, beautiful skin, and even sensuality


"Ma/jo" is a revival of the elusive limited-edition nail oil "727," which was distributed to only 100 attendees at the unveiling and launch event of uka Nail Oil. The rich flavor that captivated those who received it in an instant is a scent that evokes uka's signature elegant allure. Of course, all ingredients are organic, with a luxurious blend of botanicals beneficial for both skin and mind.

With "ylang-ylang" as its main note—an exotic and sweet fragrance that enhances feelings of happiness, beautiful skin, and even sensuality—blended with calming neroli and sandalwood, and motivating patchouli, Ma/jo is truly a scent for the modern woman. It perfectly expresses the allure of a woman who is beautiful, radiant, and vibrant, even amidst a busy life, through a "world of fragrance emanating from her fingertips."

Ma means "my" in French, and joie means "joy." Additionally, the image of ylang-ylang's scent evokes a witch (majo), so Ma/jo carries the meaning: "Transforming into a witch from my fingertips is my secret joy."This meaning is imbued within it.

uka | Nail Oil | Ma/jo




<Nail Oil>
uka Nail Oil
Ma/jo (Majo
Price | ¥3,990
Volume | 5mL
*Limited quantity release begins October 1st (Fri) on rumors

uka Tokyo Office
Tel. 03-5775-7828
http://www.uka.co.jp




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rumors | To the online store