FASHION /
WOMEN
January 28, 2015
WELEDA | Introducing the New Pomegranate Skincare Series for Aging Skin
WELEDA
Featuring Pomegranate, a Star Ingredient for Mature Skin
Pomegranate Skincare Series for Mature Skin
WELEDA, renowned for its botanical observation, turns its attention to the pomegranate, a fruit symbolizing dynamic growth. With its potent antioxidant properties, pomegranate inhibits free radicals—the primary cause of skin aging—and revitalizes the skin's natural regenerative power. The "Pomegranate Serum," "Pomegranate Day Cream," and "Pomegranate Night Cream" will be newly released on September 15 (Wednesday).
Text by OPENERSPhoto by WELEDA
Regenerate, Repair, and Protect with Pomegranate: A Symbol of Vitality and Beauty
After the age of 40, the skin's natural regenerative capacity and ability to neutralize free radicals decline, leading to reduced skin metabolism and impaired moisture retention. Concerns such as wrinkles, age spots, dryness, and sagging become more pronounced.
WELEDA has focused on pomegranate to address age-related concerns. Pomegranate juice is rich in polyphenols, which possess excellent antioxidant properties that inhibit free radicals responsible for various signs of aging, including wrinkles, age spots, and loss of elasticity. Furthermore, pomegranate seed oil contains a unique unsaturated fatty acid called "punicalic acid," which aids in normal skin regeneration and supports vascular elasticity, thereby preventing the aforementioned troubles.

Quickly absorbed, it reduces the appearance of wrinkles.
For firm, toned skin
<Serum>
Pomegranate Serum
Price | ¥5,040
Volume | 30mL
Extracts from aloe and millet quickly penetrate the skin, toning it and providing excellent hydration. This oil-free serum has a fresh, light texture and is made with 97% organic natural ingredients. After cleansing in the morning and evening, dispense 1-2 pumps into your hands and apply evenly to the face, neck, and décolletage.

Imparts suppleness and firmness to the skin,
Protective Day Cream
<Cream>
Pomegranate Day Cream
Price | ¥4,620
Volume | 30mL
Pomegranate seed oil and argan oil nourish the skin and care for wrinkles. Millet seed extract promotes skin elasticity. Its smooth texture is easily absorbed, making it an excellent base for makeup. Every morning, after applying the Pomegranate Essence, take 1-2 pearl-sized amounts into your hands and gently massage into the face, neck, and décolletage.

Enhances skin regeneration during sleep
Rich Night Cream
<Cream>
Pomegranate Night Cream
Price | ¥4,830
Volume | 30mL
Formulated with pomegranate seed oil, argan oil, borage seed oil, and wheat germ oil. It nourishes the skin and helps regulate its metabolism. It supports the repair of the skin's elastic layers, leaving the skin smooth and firm by morning. Its rich texture leaves the skin feeling moisturized. Every night, after applying the Pomegranate Essence, take 1-2 pearl-sized amounts into your hands and gently massage into the face, neck, and décolletage.
WELEDA Japan
www.weleda.jp

