Roger Vivier Revives the "Virgule" Shoe, Shaped Like a Comma
FASHION / WOMEN
January 16, 2015

Roger Vivier Revives the "Virgule" Shoe, Shaped Like a Comma


Roger Vivier


A Fresh Pairing of Model and Photographer


The "Virgule" Shoe, Shaped Like a Comma, is Reissued



Roger Vivier introduces the "Virgule," a shoe of innovative style, as part of its new collection. The campaign visuals and film feature a fresh pairing: model Atlanta de Cadenet-Taylor, 21, and photographer Olivia Bee, 19, who together have created atmospheric imagery.

Text by YANAKA Tomomi






From Houndstooth and Metallics to Satin and Mink: A Diverse and Distinctive Lineup



The surprising shoe, created by designer Roger Vivier for his own maison in 1963, is revived as a new collection. The "Virgule," meaning "comma," features a heel shaped precisely like a comma, offering an exhilarating touch.



Roger Vivier 02

Roger Vivier 05




The charm and world of this special shoe are brought to life by Atlanta de Cadenet-Taylor, 21, daughter of Duran Duran's John Taylor and photographer Amanda de Cadenet, who is also a model and DJ, and Olivia Bee, a 19-year-old photographer. The latter, a rising talent whose ethereal photographs have already garnered attention, including work with Hermès, directed the shoot and its artistic vision.

In the film and visuals, Atlanta confidently sports the distinctively sharp comma-heeled pumps, shown enjoying herself astride a motorcycle as if at a nightclub. The shoes are paired with every look—jeans, miniskirts, short socks, leather jackets—creating a fresh impression. She is captured from dawn till dusk, wearing them with an air of pride.



The "Virgule" is versatile, perfect for daytime shopping, business settings, or a night on the dance floor. Be sure to watch the film by these two talented young creatives, brimming with sparkling talent. And this season, capture the attention of passersby with these distinctive shoes, available in must-have houndstooth, fiery red, metallic, satin, and luxurious mink.

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