alice + olivia | Birth of a Flagship Store
FASHION / WOMEN
April 3, 2015

alice + olivia | Birth of a Flagship Store


alice + olivia


Opens December 5th in Omotesando


alice + olivia Flagship Store Opens


Since its full-scale launch in Japan in Fall 2012, alice + olivia has steadily opened shop-in-shops within department stores. On December 5th, the brand will unveil its much-anticipated flagship store in Omotesando.


Text by KUROMIYA Yuzu



Limited Edition Items Featuring the Designer's Character Debut



Spanning 150 square meters across two floors, the store showcases the full collection, including the popular main line, the layered Air line, the career line for the modern working woman, a shoe collection, and the bag collection which launched in Japan from Fall/Winter 2013. A myriad of unique and original garments vibrantly adorn the space.

The boutique, a direct reflection of alice + olivia's world—characterized by a cheerful sensibility and sophisticated ambiance—evokes a contemporary New York fashion spirit. Its modern exterior, a striking blend of white and black, further enhances the brand's signature aesthetic.

To commemorate the opening, Omotesando will also feature exclusive items. Tank tops and tote bags adorned with a character print inspired by designer Stacey Bendet will be released. This character, embodying Stacey's cheerful personality and refined taste, is distinguished by round sunglasses and a red ribbon. Don't miss these special opening commemorative items.

alice + olivia Omotesando Store 02

Since its inception in New York in 2002, alice + olivia has rapidly garnered fans worldwide. The flagship boutique, brimming with the unique and original charm that captivates trendsetters, is finally opening in Tokyo.

Tank Top
Price | ¥8,925
Tote Bag
Price | ¥7,350

alice + olivia Omotesando Store
Opening Date | December 5th (Thursday)
Tel. 03-3486-0502 (Opening December 5th)
1F & 2F, Minagawa Building, 6-2-9 Jingumae, Shibuya-ku, Tokyo
Business Hours | 11:00 AM - 8:00 PM

Irregular Holidays