FASHION /
WOMEN
January 13, 2015
HYKE | Spring/Summer 2014 Collection
HYKE
2014 Spring/Summer Collection
Fresh Items Featuring Original Prints!
The brand "green," which sadly ceased operations after its Spring/Summer 2009 season, has relaunched as "HYKE" since last autumn. For their second season, Spring/Summer 2014, they present a collection inspired by "WORK."
Text by KAJII Makoto (OPENERS)
Pop-up Shop Opens at BIOTOP on February 14th
HYKE, helmed by Hideaki Yoshihara and Yukiko Oide, designs collections without a specific seasonal theme, drawing inspiration from the history of clothing and vintage garments that have influenced them. They craft their unique style by deconstructing and reconstructing elements like materials, patterns, and accessories such as buttons, treating them as "materials" themselves.
A highlight of the 2014 Spring/Summer collection is the introduction of original prints, which have rarely appeared even during the "green" era. T-shirts, work aprons, and shorts featuring graphics derived from photographs of forest flora add an accent to styling.
This season also sees the effective use of vibrant blue, complementing the basic palette of beige, gray, and black. The appeal lies in HYKE's signature minimalist aesthetic applied to seemingly standard workwear.
The pop-up shop at BIOTOP, running from Friday, February 14th to Sunday, March 9th, will feature the 2014 Spring/Summer collection, along with spatial design and window displays that express HYKE's world. A delightful bonus is that purchases made during this period will be presented in a HYKE original shopper bag.
BIOTOP
4-6-44 Shirakane-dai, Minato-ku, Tokyo
Tel. 03-3444-2421
Hours | 11:00 - 20:00 Irregular Holidays
http://www.biotop.jp/
HYKE
http://www.hyke.jp/


